Diversification: Diversification is the least significant in Nike’s intensive strategies for growth. It optimizes the manufacturing and production processes. Nike also implements this strategy to gain market power in product markets and to take advantage of the potential above-normal profits a merger and acquisition can create. Nike is also using the strategy of diversifying by selling new products to existing customers. Nike is successful because it has some of the best, if not the best, marketing in the world. diversification strategy Among the diversification analysis strategies, the riskiest is a: Developing and selling the application for the iPhone that will give golfers in the United States the distance to the hole under the Nike brand name. Diversification Strategy of Nike. Nike products are the typical example moderate-high, related constrained diversification. Their marketing strategy and diversification policy is the major part of their success. Nike also indulges in promotion of its products through sponsorship agreements with … Accordingly, there are different levels of diversification. Plus, continued innovation and product quality are keys to success. Their brand is the #1 brand in the sporting goods industry and is the 14th most valuable brand in the world. Executive Summary: Constant innovation has been the byword for Nike's success.This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand… This strategy involves developing new businesses to achieve growth. Lack of Diversification: Nike’s over-dependence on sporting apparel or lack of diversification is a major weakness. Nike's Strategy to Become the Leader in their Market. The pandemic has discouraged physical interaction and gathering with sporting events canceled or postponed. It is very interesting to discuss corporate level strategy of Nike. Nike Success. 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